Traffic Content Lesson #5 - 3 Ways to Your Voice as a Content Marketer

When you read content by someone who's found their voice,
there's a really distinct ring to it. You can tell they're
really passionate, really self-expressed and really know what
they're talking about.

People are moved by those who speak with their real voice. Yet
what most people don't realize is that almost everyone who's
found their voice had to put in a lot of work to find that
voice. It doesn't usually come naturally.

So how do you find your voice as a content marketer?


1. Start with What You're Passionate About

If you love internet marketing, get into the internet marketing
field. If you love crocheting, get into the crocheting field.

Ask yourself: What's a topic that you could talk about for hours
and hours on end? What's a topic that you'd talk about and
obsess about even if you weren't getting paid?

What's something that really lights you up in life and gets you
excited?

While not every passion can be turned into a career, you'd be
surprised at how many people do manage to turn their passions
into money, even in very obscure fields.

Start with what you're really passionate about. It'll come
through in your voice.


2. Be as Self-Expressed as Possible

Try to write without censorship. Don't worry about grammatical
correctness or political correctness. 

If you're speaking from your real voice, you're probably going
to turn some people off. However, you'll also really attract the
kinds of people you should be attracting. 

People who have strong voices are polarizing - Some people like
them, others might hate them. But that's how real followings are
built. Seldom is a following built from people who try to please
everyone.

When you're writing content, try to write as if you were
speaking one on one to a friend. Write naturally, in a casual
yet self-expressed and passionate manner.


3. Care about the Impact You Want to Make

Can you tell the difference between someone who's written
something and really cares if you succeed, versus someone who's
just writing the content to write the content?

Most likely, you can tell that the former has a completely
different feel to it. Naturally, it's the people who really want
to help us that we feel drawn to.

When you're writing content, ask yourself: Who are you trying to
help with this content? How would you like their life to change
as a result of you writing this content for them?

If you really want to help people, they can sense that. It comes
through in your writing and your voice. It creates loyalty.

Your voice isn't "one thing" that people can point to and say
whether it's good or not. It's more of the overall vibe of your
content, how everything you say is presented. A great voice will
create a sense of community, loyalty and following, while a weak
voice will turn people away from your content.


To Your Success,
YOUR NAME

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